I'll Have What She's Having: Mapping Social Behavior | R. Alexander Bentley, Mark Earls, Michael J. O'Brien

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How we learn from those around us: an essential guide to understanding how people behave.Humans are, first and foremost, social creatures. And this, according to the authors of I'll Have What She's Having, shapes-and explains-most of our choices. We're not just blindly driven by hard-wired instincts...