BrandChild | Martin Lindstrom, Patricia B Seybold

161.00 RONde la Cărturești

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161.00 RON

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Specificații și descriere

"This is a must read book... Lindstrom provides fascinating stories taking you into the mental and emotional life of this new generation..."- Philip Kotler, S C Johnson & Sons Distinguished Professor of International Marketing, Northwestern University, Kellogg School of Management"BRANDchild wil...