An Unimaginable Journey: How Pepsi Beat the Odds in Romania | Aviad Meitar, Eric L. Mott, Kelly Jo Eldredge

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In An Unimaginable Journey, Aviad Meitar explores how the unlikely opportunity to take over the Pepsi business in Romania came to fruition. Meitar had virtually no knowledge of either the beverage industry or Romania, yet he recognized the value of bringing a first-class brand to a newly emerging ma...